Raley’s explains changes at local store
NEWS-LEDGER — JULY 9, 2014 —
By Steve Marschke
A couple of readers asked the News-Ledger what’s behind the recent changes to the Raley’s supermarket in downtown West Sacramento. The store recently reduced its retail space.
Corporate spokeswoman Nicole Townsend explained in an email that the supermarket at 1601 West Capitol avenue has gone from 33,704 square feet of display space to 24,343 square feet. Meanwhile, the supermarket acquired 12,400 square feet of administrative offices that had been housed down the street near corporate headquarters.
Can the supermarket remain competitive with less shelf space?
“Yes,” answered Townsend. “We only reduced space after first considering our customers and their needs. The reduction actually makes the store more ‘shoppable,’ by optimizing space and integrating products to provide customers with the products they want and more.”
The chain is headquartered in West Sacramento at 500 West Capitol Avenue, and it includes Bel Air, Nob Hill Foods and Food Source stores as well as Raley’s. The corporate offices now at the supermarket site came from an annex near the headquarters. The lease was ending at that “Raley’s West” building, said Townsend.
While creating the new offices at the south end of the market, the store didn’t expand its footprint, according to Townsend.
The store’s retail employees are union members, Townsend said.
Also in West Sacramento are a Safeway supermarket, Nugget supermarket and a Wal-Mart “superstore” whose merchandise includes groceries, as well as several smaller markets.
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