West Sacramento Fire Department Is A Class Act

West Sacramento Fire Department Is A Class Act

By Julia McMichael Effective Dec. 1, 2016, the Fire Department of West Sacramento will be upgraded by the Insurance Service Office (ISO) to a Class 1 rating. An ISO Class 1 fire More »

The Yolo Land Trust honors Clarksburg Farmer Greg Merwin at “A Day in the Country”

The Yolo Land Trust honors Clarksburg Farmer Greg Merwin at “A Day in the Country”

The Yolo Land Trust’s signature event “A Day in the Country” will be held this year on Sept. 11 from 4 p.m. to 7 p.m. at Barger Keasey Family Farm near Davis. More »

Students and parents protest for raising teachers’ wages and settling on a contract

Students and parents protest for raising teachers’ wages and settling on a contract

By Monica Stark editor@news-ledger.com There has been a tumultuous start to the beginning of this school year in West Sacramento. With gossip of teachers striking and high school students texting messages to More »

 

Visitor traffic at WESTSAC.COM, plus some tips on online advertising

NEWS-LEDGER ONLINE — MAY 10, 2012 —

The News-Ledger’s presence on the web is getting bigger all the time.

Six months ago, the News-Ledger launched WestSac.com and revitalized its sister website, News-Ledger.com.  Since that launch, visitor traffic has about doubled –and it continues to grow. We expect to double the traffic again in the next six to 12 months, aided partly by a new set of website improvements and upgrades.

So if you want to connect with West Sacramento online, there’s no better choice!

BY THE NUMBERS: Our web traffic from the last 30 days:
Monthly Visits:                              5,541
Monthly Unique Visitors:     4,302
Monthly Pageviews:                 11,573
Average Visit Duration:             1:27
(Data is from Google Analytics, an industry standard traffic analyzer, for the 30 days ending on May 9, 2012.)

ABOUT PLACING AN ADVERTISEMENT ONLINE:

If you’re thinking of advertising your business on the internet for the first time — either on our website or on someone else’s — you will have to learn a few new tricks.

But it’s not rocket science.  Here are some of the basics:

DO START by making sure, first of all, that you have your own website — even if yours is a very small business. People use the web to find a business more often than they use the yellow pages these days. Your business needs to be on the web when potential customers are looking for you. Fortunately, it’s fairly easy and very cheap to have a basic business website online (as little as around $10-$15 month if you do it yourself).

[adrotate group=”9″]  READY TO BUY AN ONLINE AD? You can’t just scan your business card, pay somebody to put it on their website, and consider yourself to have successfully “advertised on the web.”

When you go shopping for those online ads, here are some things to consider:

  •   Find a website that your potential customers are visiting. If your ad is going to be seen mostly by people outside your customer base (wrong town, wrong gender, wrong age, etc.), then most of your money will be wasted.
  •   What CPM will you pay? The CPM, or cost-per-thousand “impressions,” tells you the rate you are paying for every 1,000 viewers exposed to your ad. Look beyond any flat rate you’re offered, and find out the CPM. Get a guaranteed number of impressions for your dollars.
  •   Ask for a Google Analytics report for the past few months. In the report, understand that a “unique visitor” counts how many different people (actually, computer IP addresses) visited that website over a period of time, and that’s an important number. “Visits” counts total visits, even by repeat customers. “Pageviews” counts the number of website pages viewed by all these visitors on all their visits. Make sure you “compare apples to apples” when navigating through terms like these.
  •   When you pay for an ad on someone’s website, where will they put it? Will it be right next to the website’s prime content — the stuff people go there to see? Or will it be somewhere way down the page? Will it be buried in a clutter of other ads? Get good page position!
  •   Your online ad should not just be a scanned business card. Plan your ad carefully. It should contain a strong special offer or a promise to satisfy the viewer’s curiosity about something. The appeal should be so strong that the viewer will take the time to  click on the ad. Aim for an offer that’s bold, simple and compelling — like something of value, free, to help you get a new customer in the door.
  • Customers will click on your ad to find out more about your business offer. When they click on your ad, they should be redirected — but not to your website’s home page! Where should they be taken? The answer to that question will cost you the price of a cup of coffee with us!

Call Steve Marschke at (916) 371-8030 or email steve@news-ledger.com for more information on advertising at WestSac.com and its sister site, News-Ledger.com.

Copyright News-Ledger 2012

Convicted of abusing 7-year old

FROM THE NEWS-LEDGER — MAY 9, 2012 —

A West Sacramento man was convicted last week of sexually abusing his seven-year old daughter. Part of the evidence included 20 videos on the man’s cell phone showing him engaging in sexual acts with the girl.

[adrotate group=”9″]   After police received a report that Michael Martinez had been abusing the girl, they teamed with the FBI in a search of his house. The search turned up the cell phone videos.

According to the office of Yolo County District Attorney Jeff Reisig, Martinez initially confessed, but during the trial he denied his guilt. The girl testified.

[adrotate group=”10″]   In the courtroom of Yolo County Judge Janet Gaard, a jury on Wednesday found Martinez guilty of 47 counts of child molestation and five counts of “possessing matter depicting sexual acts by a minor.” He will be sentenced on June 25, and faces life in prison.

  Yes, you can support local journalism, support this website, and see all the News-Ledger’s articles every week! Subscribe to the News-Ledge newspaper.  It’s only $20 per year within West Sacramento – once a week, delivered to your mailbox.

  You can even try it for free for two months if you live in West Sacramento. Just send your name and mailing address to FreeTrial@news-ledger.com (offer open to new subscribers in West Sacramento ZIP codes 95691 & 95605).

Copyright News-Ledger 2012

 

River City High dancers offer recital

RCHS dancers in rehearsal. (Photo courtesy of Memories for Generations by De’Onna Jack)

[adrotate group=”10″] FROM THE NEWS-LEDGER — MAY 9, 2012 —

The dance class at River City High School taught by Constance Anderson offers recital performances tonight, Thursday and Friday (May 9, 10, 11) at 7 p.m. in the school gym.

Copyright News-Ledger 2012

Final home track meet for RCHS

Kai Hinton in the 800 meter race. Kai uniquely ran and won his race barefoot. (Photo by Memories for Generations by De’Onna Jack)

NEWS-LEDGER — MAY 2, 2012 —

River City High School’s track and field match on April 25 against Galt was the final home meet of the year for RCHS.

Rayelle Ross (left) winning the 100-meter race, competing against three teammates and a runner from Galt (Photo by Memories for Generations by De’Onna Jack)

[adrotate group=”4″]

  Yes, you can support local journalism, support this website, and see all the News-Ledger’s articles every week! Subscribe to the News-Ledge newspaper.  It’s only $20 per year within West Sacramento – once a week, delivered to your mailbox.

  You can even try it for free for two months if you live in West Sacramento. Just send your name and mailing address to FreeTrial@news-ledger.com (offer open to new subscribers in West Sacramento ZIP codes 95691 & 95605).

Copyright News-Ledger 2012

Can you bike to work or school?

NEWS-LEDGER —

May is “Bike Month,” with officials throughout the region encouraging people to use their bicycles for commuting, errands and recreation.

[adrotate group=”10″] The target is 1 million miles of pedaling for residents of the six-county region in May. Events include “Bike to School Day” on May 9, “Capitol BikeFest” on May 10, and “Bike to Work Day” on May 17.

For information, activities, clinics, events and more, visit www.MayIsBikeMonth.com. Or call (916) 340-6229.

Copyright News-Ledger 2012

$5,000 reward in cat-burning case

This stray cat was euthanized after UC Davis vets first tried to save it. Someone doused it with an accelerant and set it on fire near Circle Park in central West Sacramento (photo courtesy of Yolo Animal Services)

NEWS-LEDGER ONLINE — MAY 8, 2012 —

By Steve Marschke
News-Ledger Editor

What looked like a “ball of fire” moving through Circle Park late Wednesday night turned out to be somebody’s idea of a very cruel prank. A cat had been lit ablaze and turned loose.

Witnesses walking near Circle Street and Alabama Street at about 11:15 p.m. reported seeing the flaming cat. They investigated and found it badly burned, but alive, reported Vicky Fletcher of the county sheriff’s department animal services division.

The citizens stayed with the cat until an animal services officer arrived.

“The cat, a stray with no owner, described as a domestic short hair brown tabby female, was transported by Animal Services to the UC Davis School of Veterinary Medicine Teaching Hospital for emergency care,” added Fletcher in a press release. “Veterinary staff first hoped this very friendly cat would survived this horrible act of animal cruelty, but sadly, the cat had to be euthanized (May 3) as the pain became unmanageable and there were clinical signs the animal would lose its limbs due to the extent of the burns.”

“It was determined the cat was burned by being doused with accelerant and then intentionally lit on fire,” she added.

[adrotate group=”9″]   As of yesterday, there was $5,000 in reward money waiting for anyone with information leading to the arrest and conviction of whoever is responsible. The money comes from RedRover, a national animal-protection organization based in Sacramento, and from the Yolo County Society for the Prevention of Cruelty to Animals.

Anyone with information is asked to call Yolo’s Animal Services section at (530) 668-5287, or West Sacramento police at (916) 617-4900.

  TO COMMENT on this article, please visit the same article at our sister website, WestSac.com, by clicking here.

  Yes, you can support local journalism, support this website, and see all the News-Ledger’s articles every week! Subscribe to the News-Ledge newspaper.  It’s only $20 per year within West Sacramento – once a week, delivered to your mailbox.

[adrotate group=”7″]   You can even try it for free for two months if you live in West Sacramento. Just send your name and mailing address to FreeTrial@news-ledger.com (offer open to new subscribers in West Sacramento ZIP codes 95691 & 95605).

Copyright News-Ledger 2012

Cash for local scholarships

River City High School “Interact Club” members Joelle Panugaling, Stacy Saelee, Denise Au, Marina Whitaker, Jessica Ngo and Judy Au (Photo courtesy of Tim Kwong)

FROM THE NEWS-LEDGER — MAY 2, 2012 —

On April 20, the West Sacramento Rotary Club held its Foundation Dinner at the D.O. Mills building in Sacramento.  The RCHS Interact students served appetizers on the rooftop garden.  The students also bused tables for over 120 diners in the grand ballroom for this event.

[adrotate group=”9″]   Rotary Club members pitched in for the fundraiser: Jerome Daigre provided guitar music in the reception area, Jeb Burton provided the wine, Luan Christ organized the event, Jim Cahill was the Master of Ceremonies, Tim Kwong was the photographer, and Michael Finney, a childhood friend of the Engstrom family, provided the comedy and magic show.

Community Business Bank donated $5,000 towards the event.

The West Sacramento Rotary Foundation has issued $125,000 in local scholarships since 2006.  Next year the WS Rotary Foundation plans to provide $25,000 in scholarships — its largest one-year amount yet.

The WS Rotary Club meets every Friday at noon at Club Pheasant.  The RCHS Interact Club meets every Monday lunch at the RCHS Black Box Theater.

(From Charyl Silva, Rotary Interact Advisor, and Brandon Duff, RCHS Interact Club teacher/advisers)